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Search Engine Optimization
Google’ PageRank Process


Search Engine Optimization (SEO)

Google PageRank Formula

One of the most important elements of Search Engine Optimization (SEO) is Google’s website ranking is a number they assign each web page on the Internet they index, which is called PageRank, so if you want to increase your positioning in within specific search terms one would need to increase their website’s page ranking.

Definition of PageRank

PageRank is a link analysis algorithm, invented by Larry Page and has been implemented by the Google’s Internet search engine. Part of the PageRank process is to assigns a numerical weighting to each element of a hyperlinked set of web based documents, with the sole purpose of "measuring" its importance within a relative set. The algorithm is applied to a collection of entities with reciprocal quotations and references with a numerical weight factor. Google implements about half a dozen algorithm updates and changes every week which affects many web sites search engine listings, which are barely noticeable by the average search engine user, which is simply amazing since Google’s servers indexes billons of webpages in over a hundred languages and processes millions of webpage queries each day. Google compiles an index and calculates a number called PageRank for each web page it indexes. For example within just about any industry there are manufactures, distributors, and resellers of products. Take for example a neighborhood shoe store down the street. Where there are thousands of shoe stores, and department within major department stores, who buy from the same set of distributors who have the buying power and leverage to buy from the manufactures. In today’s world of the Internet they all have a company website profiling their companies’ products and services. That is why manufactures are generally at the top of search terms for their product because you have many linking to the manufacture, so therefore the manufactures websites will have a higher PageRank.

How did the term and process of “PageRank” come about?

The term “PageRank” and process of page ranking was invented by Larry Page and is patented by Stanford University. Google bought the rights to use the patented name and process from Stanford University for 1.8 million shares of Google stock in 2005. Google owns the rights to use PageRank as a trademark of Google, now you know the rest of the story.

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